The Rise of the Digital Assistant

145

Digital assistants that work as personal assistants helping users to manage a number of various tasks are on the rise. They can help find local restaurants, search for the latest news, provide general information and even make jokes. Using digital assistants through their smart devices can prove to be quite convenient for consumers. However, it is important to understand what this rise in technology means for businesses and Internet Marketers.

Amazing Opportunities

Actually, the technology of digital assistance provides a great opportunity for the business and marketing world, especially with the use of mobile technology continuing to increase at such a significant rate.

Digital assistants are becoming more functional and efficient. This opens up the opportunity for brands to increase their reach across mobile searches. For instance, customers who want to search for certain products or services only have to ask their digital assistant a question. However, the key is that the information must be easy to access in order for the digital assistance to deliver it to the customer.

Even considering as far as such technology has already come, digital assistance still has quite a way to go. They remain far from perfect, yet it will not be long before they are close. Therefore, it is crucial that marketers and business owners are well prepared for the rise of digital assistants.

Not Only for Tech Obsessed Individuals

You may be surprised to learn that as much as 33% of smartphone users in the United States claim to have used a digital assistant within the past month. With these applications becoming more and more refined, it is only a matter of time before anyone who uses a smartphone will be using digital assistants.

Even those who cannot imagine downloading a digital assistant, their favorite mobile apps, services and platforms will all have this technology implemented in order to reduce staffing and the cost of customer service.

There is no real way to avoid it, so it is better for marketers to embrace this technology and learn to include it in their advertising campaigns and customer relationships.

Optimizing for Digital Assistant Searches

One of the primary uses for digital assistants is to perform simple searches over the Internet. The more consumers are using verbal searching through their digital assistants, the more marketers will need to think about long tail keywords and key phrases.

People are no longer going to be typing their search terms into their devices. Instead, they are going to be using verbal statements and questions posed to their digital assistant. This will have a major impact on search engine optimization and marketing.

From a business standpoint, you will have to put more focus on long tail keywords. In addition, you will also need to think about a more conversational approach to the planning and placement of those keywords as well. As opposed to the use of single key phrases, you will need to consider questions that will lead to your brand and website for the solutions.

Optimizing a website for consumers who use digital assistants will put you well ahead of the game. If you are able to use them in the daily operations of your business, you will obtain a greater understanding of the way that they work and perform searches.

Therefore, the main points to remember in order to keep your marketing strategies up to speed with digital assistants is to use more than one or two keywords per phrase, optimize for all search engines not just Google and be mobile responsive so they will be prioritized and effective.