Quick Writing Tip

98

Place your most important word last in a sentence.

For example, let’s say that the most important word is “now” because you want them to take action right away.

Instead of writing… “Now is the time to grab this offer before it’s gone.”

Try… “Before it’s gone, grab this offer right now.”

Want to pump up the volume?

Then you might go with this… “Before it’s completely sold out and you lose your chance forever, grab this offer right now.”

And this is also true for phrases. For example, if your most important bit of information is that they’re missing subscribers they could have if only they got your product, then instead of…

“You’re missing another new subscriber every second that ticks by.”

Use…

“Every second that ticks by you’re missing another new subscriber.”