Instead of using the phrase, “mailing list,” use “alert” instead.
Do people want to join your mailing list? Not really.
But do they want to be alerted to the latest news, products and so forth? You bet!
So instead of asking people to subscribe to your list… (yawn)
…ask them if they want to be alerted to breaking news and products (wow!)
Then send them a daily email with the latest news and yes, the latest PRODUCTS.
Your subscribe rate will be higher…
…your open rate will be higher…
…and your unsubscribe rate will be lower, too.